I got an email from Ray Edwards entitled “the “sliced bread” lecture”

I hit the link in the email and started to watch a 17 min video. It features Seth Godin. You know that guy that figured out that site named Squidoo?

You can watch the video below. He talks about some very cool concepts and some you may find pretty weird.

Below you will find some phrases that I thought were real gems that I picked out of the video. If you listen carefully you can fill in the whole meaning. Have fun!

Nick

Seth Godin: Sliced bread and other marketing delights

Otaku = the desire of someone who is obsessed.

Figuring out what people want!

If you talk to the people that are listening maybe they will spread the word.

Sell to the people that are listening and maybe those people will tell their friends

The rock band Pearl Jam – made and sold 96 albums in a two year period. Everyone of the albums made a profit. How?

What is the difference between “Hard Candy” nail polish and the generic brands?

Being Very Good is bad, average and boring! Because no one is going to notice it!

How did Frank Gehry’s one Building Design change an entire cities economy?

What does Soap Lake Washington and lava lamps have to do with anything?